Director, Design Research and Strategy
Artefact
August 14, 2014
- Patients becoming more empowered
- Where care occurs is becoming decentralized due to telehealth and other technologies
- We hear about, learn about, and use products in new ways (Ex. Medical devices are being marketed directly to patients rather than hearing about them from MD’s)
- Economics and policy are creating shifts in the market (Ex. Govt regulations are shifting)
- Incremental change has been the norm in healthcare
- It’s not solely about one stage of a condition, but rather the impact that the condition has on a patients life
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