The Big Idea Group is what they call "an open source innovation company". The company is located in Manchester, NH and has worked with Proctor& Gamble, Unilever, Kraft, Staples, and CMIT (which led to this call). Michael Collins, the company's founder, spoke about their approach.
Essentially, the company utilizes a group of "Problem Solvers" to examine any particular client's queries or issues. These can revolve around production, service, or even a business model.
BIG first does 2 things:
#1 They put together a group of customers or users as a "COMMUNITY" in order to identify any issue more specifically. his group is also referred to as an "Insight Group"
#2 They then bring together a group of their Problem Solvers to address the issue.
The Problem Solvers, based on the Insight Group's feedback, etc. may decide the issue should move to a HUNT. HUNTs usually last about 3 months and may focus on an Idea or Marketing, depending on the client's needs.
An interesting way of approaching ideas. Like finding very large focus groups to give feedback, and then getting a large umber of consultants to address the findings and come up with an eventual solution.
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